Gaining a Whole Product Perspective

We are called Whole Product Marketing because before developing a single strategy or program, we look at you business from a broad, holistic perspective. We show you where, how well sales and marketing efforts are in synch with customer needs and perceptions - and what to do in case they are not.

Discover. Define. Differentiate. Deploy.

The Whole Product Process is a proven, systematic method that assesses the perceptions and realities surrounding your brand, and then pinpoints the most actionable areas of growth and opportunity. The Process helps synchronize your sales, marketing and branding efforts, while delivering greater budget efficiency and lower overall costs.

Step 1:
Discover-Where you are so you can get where you're going.

The goal here is to identify, through research, interviews and inquiries, a clear, objective picture of your position in the marketplace. Our research team assesses the beliefs and opinions of key audiences in your "sphere of influence," from customers and prospects to managers, partners and stakeholders. The result is a detailed perspective of who you are, what you stand for, and the prevailing attitudes toward your brand or company.

Step 2:
Define–Turning information into strategies

Based on business intelligence gathered during Discovery, your Whole Product Team applies decades of practical, real-world experience to develop creative, customer-centric strategies that are used to define and advance your brand's strengths, values and personality. This is a foundational step upon which your planning and programs are built.

Step 3:
Differentiate–Through messaging and communications

Prospects will ignore messages they can't understand or relate to. In this step, messaging and communications platforms are developed and integrated to support your recommended strategies, ensuring that targeted audiences hear your brand promise in terms that set you apart and resonate with their needs.

Step 4:
Deploy–Putting ideas into action

In this step, tactics are matched with strategies to create the materials, plans and programs you deploy into the marketplace. These can include logos, websites, ads, direct mail, collateral, PR and more. Your Whole Product Account Team oversees and manages every aspect of implementation, including budgeting, scheduling, production, administration and tracking. You'll receive regular updates detailing the results and return of every initiative and program.